Meltz Chocolates are crafted in Italy in Piedmont region that is famous from its small treasure - hazelnuts ( 'Nocciola del Piemonte’ ). Our goal was creating packaging that is firmly rooted in its terroir, does not negate its traditions but in the same time is an reinvention of the typical Piedmontese chocolate. Inspiration for this chocolate is the outstanding mountains landscape that is stretching through this especial region. Design of the chocolates refers to the specific piramid-like shape of Monte Viso mountains that can be seen standing among hazelnuts plantations.
Concept: Foxtrot Studio & Sebastian Melnitzky
Graphic Design, Creative Direction: Foxtrot Studio